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One-Line E-Mail: Snappy and Precise

When sending rapid-fire e-mails back and forth across the office, it’s fine to write one-line messages. Those messages don’t even have to be complete sentences. When you know your audience well, sentence fragments can be efficient and effective

Write It Out: When Saving Space Wastes Time

I just read a post on Language Log about a big controversy over headlines. Some newspaper headlines try to save space by leaving out verbs and articles: “Man Shot in Street” instead of “A Man Was Shot in the Street.” Condensing your headline to a few succinct words is a great idea; strip away too many words, and you’re likely to confuse readers

Using Headings In Your Document

Here is a before/after example.  Do you see how the use of headings in the “After” example makes the document much easier to read?  Following the examples, you’ll find tips and tools for using headings in your next document.   Before: Hope you can come to the meeting this summer

Fictomercial: Blurring the Lines Between Marketing and Literature

An article in the Washington Post quotes a recent Lexus advertisement: “The Lexus loaner turned out to be a GS Hybrid. To say it was an upgrade from the battered Crown Vic I’d driven with the LAPD would be an understatement.” It hardly sounds like an advertisement, does it? In noir page-turner style, the advertisement / serial novel goes on to seamlessly brand a work of fiction

Make Yourself Invaluable! YOU Can Be The Writing Skills Trainer

With Write It Well’s facilitator materials, you can deliver the workshop yourself!  For less than $20 per person per day, you can deliver an excellent workshop (and wow your boss). Reduced printing costs have allowed us to discount the prices on our popular facilitator kits (Effective E-Mail and Business Writing)
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