Business writers create content to describe and promote products and services on an ever-expanding array of platforms. It’s easy for writers to lose sight of their audiences, their readers’ business goals, and their own needs for each business document.

Using real-world scenarios and examples, this Write It Well course will provide your team with immediate, action-focused strategies to develop and improve content for any audience.

Booking Information:

• One day (6.5 hours); the maximum class size is 15
• The workbook is Content Strategy and Development: Writing for Web, Social Media, and Other Marketing Channels

Sample Agenda

• Clearly defining the audience and the benefits that readers will care about
• Using user-friendly formats that are easy to skim
• Using clear and consistent language, tone, and style
• Using keywords and phrases to enhance search and messaging connections
• Adopting techniques to review, edit, and adjust content to retain effectiveness over time
• Adapting text across platforms — such as Twitter, blog posts, and press releases

Testimoninals

“We’re a multinational marketing organization, and just about everybody in the organization writes for our site. There’s always room to improve our image by improving our writing.

“Write It Well’s workshop laid a foundation for improved writing across the board. They covered topics like thinking about our audiences, and using lists and text formats to make reading easier.

“They adapted our own marketing copy to illustrate techniques and keep the training relevant. They showed us how to articulate the benefits of our products and services, use keywords effectively, and position our messages with diverse audiences.

“They also gave us tools to help all our writers maintain a consistent voice and style. It was a fast-moving and engaging workshop.”

— Martin Johnson, Director of Corporate Marketing, Check Point Software Technologies