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A Harsh Truth for Corporate Social Networking

Smashing Magazine recently published a list of ten truths most corporate websites don’t want to face. I found Harsh Truth Number Five most interesting: “You are wasting your money on social networking.” Not that social networking isn’t effective for corporations

Read Me! Subject Lines: The Key to Getting Your Reader’s Attention

You might be wondering: What’s the big deal with subject lines?  Well, consider them from your recipient’s point of view. It’s Tuesday morning. Your recipient (let’s call her Sue) was out Monday with a nasty cold, so her messages piled up

Write It Well Teaches Managers to Deliver Effective Layoff Interviews

Worried about how you’ll help managers deliver effective layoff interviews?  Write It Well has an online learning application that will solve your problem.  (PR Web, Oakland, CA – February 9, 2008) – Write It Well, a training and publishing company that improves business communications skills, has an online training solution for managers who are tasked with the difficult job of laying people off. The Los Angeles Times reported last week that nearly a quarter-of-a- million layoffs were announced in January

How to Write a Summary

A friend of mine was talking to a literary agent about his novel. “Give me the two-sentence pitch,” she said. When he looked anxious at the thought of condensing his masterpiece to two measly sentences, she told him, “I’m here and happy to listen when you figure it out — but I’m just asking you the question everyone else will ask me when I try to sell your book

Need a Job? Edit Your Resume!

With unemployment rising, job hunts have become even more competitive. The president of Greener World Media put it this way:  “The ability to write clearly is important. My business, Greener World Media, helps businesses succeed by being green
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