How to Create an Exciting Landing Page

Here are four tips for creating a landing page that will engage your reader: Assure them that they’re in the right place. If you drove them to the page with an e-mail, create continuity in your language, design elements, and offers. Speak immediately to the reader’s interests – not just your interests

How Do You Punctuate Bacon?

A piece of chocolate-covered bacon may … have been the greatest thing I’ve ever tasted. Still, as both a fan of all things meat and a restaurateur, I have to speak truth to power: The bacon craze has gone too far…. Bacon coffee, bacon cereal, bacon ice cream — America, cut it out!   — Tim Love, “Stop the Bacon Insanity!” Daily Beast, February 23, 2010   There’s the punctuation of Standard Written English, and then there’s nonstandard punctuation that signals an informal, conversational tone

Commas in 3-D

While Burberry joined many designers in live-streaming its show online, it was the first brand to also do it in 3-D. Crowds packed the London show at the Chelsea College of Art and Design, but viewers in five cities around the world were also able to sit in the front row: the show was live-streamed in 3-D to Tokyo, New York, Paris, Dubai, and Los Angeles, where viewers donned special Burberry 3-D glasses. — Isabel Wilkinson, “The Best of London Fashion Week,” “Burberry Prorsum” page, The Daily Beast, February 24, 2010   Sometimes, perfect punctuation isn’t enough to make a sentence perfectly clear

Effective E-Mail Webinar

Write It Well’s one-hour webinar, “Effective E-Mail,”  is a great way to establish e-mail best practices for your corporation, department, or organization. The agenda includes four sections: think before you write, get your message across clearly, present a professional image, and e-mail tips. Contact Write It Well about delivering a customized webinar

Podcast Interview with Natasha Terk

Listen to an interview about e-mail with Write It Well President and author of Professional Writing Skills: A Write It Well Guide, Natasha Terk!