Sometimes I find myself neglecting the e-mail subject line because I assume everyone wants to read my message regardless of how I advertise it. Unfortunately, an e-mail with a vague subject line like “Subject: Re: Fwd: Item” will find its way to the dustbin quickly. The subject is the same as a captivating headline, providing just enough specific information that your recipients know it’s important. Not only will a specific subject line get your e-mail read, but it will also help you find that e-mail three months later when you need to refer to it. 

Instead of “Meeting”, try “Three-month review Thursday”. Instead of “New Program,” try “Accepting applications for flex-time program.” For more tips on crafting subject lines, check out E-Mail: A Write it Well Guide.