Selling Smarts in San Francisco How to develop and sell products to diversify your revenue stream

Write It Well’s Natasha Terk will join this panel of experts on June 12th – 8:30 a.m. to 10:00 a.m. at the IABC Headquarters Conference Room, One Hallidie Plaza, Suite 600, San Francisco.

Business pundits say that one of the best defenses in a down economy is a diversified revenue stream. When your clients are feeling pinched, offering complementary products and services can build your immunity to budget ups and downs.

This panel discussion will explore ideas for spin-off products and packaged services that you can sell year round. We’ll look at e-books, podcasts, workshops and other deliverables that are now cheaper and easier than ever to produce. These products not only have an appealing price tag when budgets are tight, they can also generate passive revenue when you’re fully engaged.

Our expert panel features Allison Bliss on packaging consulting services, Tim Hart on delivering web-based seminars, Laura Lowell on bundling toolkits, and Natasha Terk on publishing books and facilitator kits.

Please join us for a fascinating discussion of how to package and sell your expertise to generate a steady cash flow. Bring a guest and win a prize! Seating is limited to 20, so register early to reserve your place at the table in the IABC Headquarters Conference Room.

More About the Panelists

Allison Bliss (www.allisonbliss.com) is founder of Allison Bliss Consulting, a Bay Area marketing and communications agency that creates branding, strategies, promotional materials, web development, television commercials, and workshops teaching companies to entice just the business they want. In addition to on-demand consulting and coaching services, Allison offers service packages that include the “Knowledge is Bliss” business evaluation, podcast production, search engine optimization, marketing database training, and marketing plans.

Tim Hart (www.hart-communications.com) is principal of Hart Communications, a San Francisco-based independent marketing firm serving clients in four primary areas: Food & Wine, Health & Wellness, Community, and Music & The Arts. Tim recently launched “The Savvy Marketers,” an education program serving Small Business. The Savvy Marketers’ primary course, “Basic to Brilliant in 90 Days,” comprises 12 consecutive, weekly one-hour Web-based teleconferences.

Laura Lowell (www.impact-mg.com) is the founder and principal of Impact Marketing Group as well as an author and speaker. Laura has extended a successful consulting business into multiple revenue streams by leveraging her expertise into a series of products including her book 42 Rules of Marketing, her four supporting toolkits (“42 Rules of Marketing,” “The Big Launch Toolkit,” “Strategic Marketing Toolkit” and the “PR Toolkit”) and a successful speaking business.

Natasha Terk is president of Oakland-based Write It Well, helping people in the workplace communicate clearly and work together effectively. Her team provides practical, relevant information, techniques and strategies that people can use immediately to improve their business writing skills. The Write It Well business writing books and self-paced training programs include E-mail: A Write It Guide, Professional Writing Skills and How to Write Reports and Proposals.

Questions? Email ICR Director Cathy Chatfield-Taylor, cathy@cc-tunlimited.com.

WHEN: Thursday, June 12, 2008

Registration and networking: 8:30 a.m.; introductions: 8:45 a.m.; panel discussion: 9 a.m. to 10 a.m.

WHERE: IABC Headquarters Conference Room, One Hallidie Plaza, Suite 600, San Francisco (near Powell St. BART Station)

TO RESERVE: Book online at www.acteva.com (http://www.acteva.com/booking.cfm?bevaid=160407).

COST: Advance registration: $10 SF IABC members; $20 non-members; $10 students.

At the door: $15 members; $25 non-members; $10 students.