Anatomy of an Email

Too many professionals undermine our credibility by treating email as if it were as casual as voicemail. Strategic planning can help us use each section of an email to save time and get the results we need.
 
As of Feb 14, a few seats are still left in both Feb 26 sessions of our 45-minute Anatomy of an Email webinar:
Here's the weinar agenda:
  • The To and CC lines. Identifying the needs of different recipients can help you keep the right people in the loop and spare everyone else the hassle of unwanted messages. 
  • The subject line. Most readers are drowning in email and never read past the subject line. We'll share techniques to match your subject line to the specific business need that motivates you to write each email. 
  • The opening. The opening lines of an email are often a kind of elevator pitch: a chance to justify your claims on the readers' time, within a limited window. Advance your purpose with your opening words -- catching readers' attention and making it clear why you've written.
  • The salutation and closing. Set the right tone with these two short lines.
  • The email body. Why not use some of the effective techniques in email that you use in Word documents? Lists, headings, and other formats make your information easy for busy readers to skim and understand.
  • The conclusion. Reinforce your core message by summing up important information and making your writing more persuasive.
  • Attachments. Have you ever missed an important file that someone assumed you'd see? Clarify exactly what readers should know about all the files you send.
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