We deliver skills assessments before and after our trainings to measure how well participants understand our content. We make sure our clients see a return on investment (ROI) every time they invest in training.Assessments are a kind of test; here’s an illustration of how they’d operate for one employee who took an email workshop:

1. Did Joe know how to write an effective email subject line before the training?
2. After the training, can Joe write subject lines that meet training guidelines?

If Joe’s subject lines now meet the client’s standards for effectiveness, then the training itself was effective. Furthermore, the training’s ROI kicks in whenever Joe’s new email skills advance the client’s business goals and solve job-related problems.

When our clients invest in training, we’re ready to show a solid ROI through a wide array of off-the-shelf solutions, facilitator kits, and customized online and on-site trainings. For customized courses, we ask stakeholders these kind of questions:

A large multinational financial services client asked Write It Well to measure the ROI for their investment in an email training. We started by measuring how effective our training was through quantitative and qualitative pre- and post-assessments. The participants’ scores jumped by an impressive 20 percent.More importantly, we know from experience that our assessment and customization matched our training topics — and the skills that participants acquired — with the performance challenges that the client’s stakeholders defined before the training. Our clients see an ROI in all our trainings right away as employees use their improved written-communication skills to solve day-to-day business challenges.

Check out this one-page job aid on effective email; you can post aids like this one on your intranet or disseminate them by email after A Write It Well training. Tools like this one reinforce and extend the learning and increase your ROI.