Apostrophes, Dates, and Decades of Chocolate

“Why do some chocolates cost so much more than others?

“Although chocolate is an ‘affordable luxury’ in a general sense, some brands demand a king’s ransom.

“Much like coffee beans, cocoa beans are sold by commodity markets. The global price of chocolate spiked in the 1970s, after which it declined a little, only to recover somewhat in the early 90s. Prices have never reached the highs of the 1970s, but they have remained pretty constant since the 1990s.”

– Mary Goodbody, “Four Chocolate Questions Answered,”
The Daily Beast, September 29, 2009

Have you ever wondered how to use apostrophes to type dates? Forget about the apostrophe s. Mary Goodbody shows you how.

The Chicago Manual of Style uses an apostrophe when a date is spelled with two numerals, as in “the early 90s” or “the class of 99.” It’s exactly like the apostrophe for the omitted letter o in isnt. The apostrophe in those two dates stands for the omitted 19 in “the early 1990s” or “the class of 1999.”

Finally, it’s also correct Chicago style to spell out a decade as a word with no apostrophe at all: “the nineties.”

For more tips on how to use apostrophes correctly, see Write It Well’s book Professional Writing Skills: A Self-Paced Training Program.